Yendi Amalia has 20 years’ experience in Communications, Advertising and Public Relations as a creative worker, writer/editor and consultant. She has also worked as a facilitator and trainer for corporations and several non-government organizations. She progressed from management positions through a variety of project and corporate roles to become the CEO of Wordsmith Group in 2013, which its business model empowers women and minorities. In 2018, she was selected for IVLP ‘Women in Entrepreneurship’ by the U.S. Department of State in Washington DC. 

Yendi is a Cum Laude honors graduate in Communications and Journalism from Universitas Islam Bandung and holds certification of specialization in ‘Leadership & Management’ from Harvard Business School Online. 

Iskandar Julkarnaen is the General Manager of Wordsmith Group with business development director and marketing manager background. He started his career in journalism in 2007, before he became a content manager and digital campaign manager that brought him to work in a new media company in Malaysia for more than three years. As a strategic planner, he is well-experienced in handling many projects from varied industries, locally and globally, that shaped him into a detailed manager, focussed on the clients’ satisfaction.

Iskandar graduated from Institut Pertanian Bogor and has led the operations and business development in Wordsmith Group since 2021.

Lucia Aryani (Lucia/Lucy) has more than 10 years of experience in general, marketing, and literary translations. She joined as the Translation Supervisor at Wordsmith Group in mid-2022, and prior to that she did various freelance projects―from translating marketing documents to subtitling for television programs and streaming services, with clients from Indonesia and overseas. 

She is also a long-time translator of cookbooks, novels, and nonfiction books published by PT Gramedia Pustaka Utama, and other publishers alike. 

Her translation background and years of experience handling projects and clients of diverse industries guarantee the quality and timeliness of the documents she manages and proofreads. She also contributes her vast network of fellow translators and interpreters to the group.

Lucia is a graduate of Marketing Management from Universitas Islam As-syafi’iyah and a full-time member and member of the committee of Himpunan Penerjemah Indonesia. She also holds a certification on English – Indonesian translation (TSN-HPI) by Himpunan Penerjemah Indonesia.

Nurkinanti Laraskusuma (Laras/Lala) has more than 20 years experience in general and literary translations. Prior to her position as Sr. Copy Editor at Wordsmith Group since January 2018, she did various freelance projects―from translating corporate communication documents to scriptwriting for television, with clients from Indonesia and overseas―while working as a design consultant. 

She is also known as a long-time translator of ChickLit and Young Adult novels published by PT Gramedia Pustaka Utama. 

Her literary translation and creative industry background lends readability to the documents she edits, making them not only grammarly correct, but also speak to the audience. Years of experience in handling projects and clients of multifarious industries ensures accuracy and punctuality in delivering results. 

Lala is a graduate in Visual Communication Design from Institut Teknologi Bandung and a full-time member of Himpunan Penerjemah Indonesia.

Sarah Tobing is an expert translator, fluent in both English and Bahasa Indonesia. She gained her translating experience throughout her career since graduating from Royal Melbourne Institute of Technology, Australia, in 1998. Having started as a Public Relations practitioner, Sarah is skilled in translating corporate documents for multinational companies, NGOs and government agencies.

She has also developed her literary translation skills at Gramedia Pustaka Utama prior to joining Wordsmith Group in 2020.

Sarah is a full time member of Himpunan Penerjemah Indonesia.

Noviyanti Sugita is a translator and interpreter fluent in both English and Bahasa Indonesia, with more than 10 years experience, both as freelancer or as part of a team, like in Wordsmith Group since 2012. She has worked on various kinds of translation  projects, from the fun video games to the more serious economic, technical, and legal texts. In addition, she has experience in both simultaneous and consecutive interpretation as well as remote interpretation via Zoom platform, mostly in religious field but also at company meetings and seminars.

A good translation must convey the meaning and nuances of the source text, not words. Her experience of living abroad has helped her in producing a translation and interpretation that can convey the meaning behind the words, and this has helped greatly in her work as translator and interpreter.

Novi is a full-time member of Himpunan Penerjemah Indonesia (HPI) and a member of the Association of Indonesian Conference Interpreters (AICI). She joined Wordsmith Group in 2012.

Muhammad Yesa Aravena (Raven) is a translator with over 10 years of experience in providing translation and interpretation services from English to Indonesian and vice versa, covering a broad range of subjects and various audience demographics. He also has experience and knowledge in editing, content writing, publishing, and journalism prior to joining Wordsmith Group in April 2015.

As a translator, he is used to providing quality and punctuality in his work, having worked in both individual and team settings for projects such as corporate reports, scientific journals, interview transcripts, and many more. Thanks to his experience working closely with corporations, NGOs, and governmental agencies, he also has the versatility and know-how to deal with various clients. As an interpreter, he is experienced in providing offline and online interpretation services for international conferences, corporate meetings, and interviews. 

He is a full-time member of Himpunan Penerjemah Indonesia (HPI), and a member of the Association of Indonesian Conference Interpreters (AICI).

Hanum Fauzia Yusuf is an experienced copywriter with an academic background in Communication Studies specializing in journalism, from Universitas Pembangunan Nasional Veteran Yogyakarta. She handled social media copywriting for state-owned enterprises such as Hutama Karya and PLN for two years. Previously, she managed social media content for a premium paper manufacturing company under APP Sinarmas from 2021 to 2022.

Her career began as a content writer at Kalbe Nutritionals in 2015, where she was responsible for website content creation. Her experience as a copywriter nurtured her passion for writing. She still writes for Majalahkartini.com (2024) and The S Media, an English-language online platform. This extensive experience enhances her skills as a copywriter in crafting authentic and impactful narratives.

As a copywriter, Hanum excels in developing creative ideas, creating engaging content, and building brand personas through effective communication strategies. She firmly believes that compelling writing is the key to bridging brands and audiences, fostering closer and more meaningful connections.